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Area Four Industries proudly welcomes Adrian Forbes-Black to its American team as Vice-President of Sales and Marketing. Adrian is based in California and will be responsible for west coast regional sales of the eight Area Four Industries’ brands – MILOS, LITEC, EXE Technology, Mobiltechlifts, Xstage, Xtruss, JTE and TOMCAT.
Born in the United Kingdom, Adrian has lived in California since 2006. Most recently Adrian was Vice-President of Total Structures.  Prior to that role he held management positions at Columbus McKinnon, TOMCAT and Total Fabrications, with a total of over 25 years’ experience in the entertainment technology industry.  The joint recipient of the 2013 ESTA Frank Stewart Volunteer of the Year Award for his work on the ANSI E1.21 outdoor structure standard, Adrian regularly contributes to other national standards relating to structures, truss, chain hoists and other associated rigging equipment.
The extensive professional experience and knowledge Adrian brings to the Area Four Industries team will further add to the value delivered to its customers.